As it was stated today in Media Magazine (the magazine I'm clutching in my headshot)....

Asia leads social media trends: UM study

06-May-08, 08:14

ASIA-PACIFIC - Asian countries are leading trends in social media, according to a global study by Universal McCann.
Six of the top ten countries for reading blogs and seven of the top ten writing blogs are Asian, while the region dominates the world in sheer numbers of bloggers.

South Korea is the country most interested in blogs, with 77 per cent of internet users reading blogs each week, compared to just 58 per cent reading the mainstream press.

But China tops the survey for volume of bloggers, with 42 million, or 70 per cent of internet users writing a blog.

The Philippines is not far off, with 66 per cent of netizens regular bloggers. However, the Philippines is the world's most "sociable" country online, with 83 per cent of internet users hooked on social networking sites.

Natalie Pidgeon, Universal McCann’s insights director, said: “There are two key areas that marketers could move into. One, create experiences for consumers rather than pump messages at them.
Two, move from advertising to content creation and add value.” 

The study, UM's third in a series on social media, involved 17,000 interviewees in 29 countries.

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Proof to the assertion that we are all exhibitionists in varying degrees?