The Philippines has to have an event like this. EDSA after all has more billboards per kilometer than any other South East Asian city.
Speakers include Jay Bautista of Nielsen Media Research, Rey Inobaya of Kinetic Worldwide, and myself.
Interesting research will be disclosed. For example, did you know that despite the racy photos shown on billboards wherein girls are modeling their underwear, it is women who pay more attention to the billboards than the men? Hmmmmmm.
hey, where can i get hold of this? :-) this is interesting.
ReplyDeletewill try to get synopsis and transcript from the organizers.
ReplyDelete