Today, 08.08.08, Dep de Pasion and I embark on Visibility (full name : mediavisibility) . Visibility is born out of the growing need of ad agencies to have specialized strategists and planners in the realm of out-of-home media without having to staff up and increase headcount.
Dep and I worked together for a few years in UniversalMcCann as the Out-Of-Home media specialists on accounts as Globe Telecom, Coca-Cola, Unilab and Philip Morris.
We bring to the table the experience drawn from handling these clients as well as all the dealings we've had with various Out-Of-Home media suppliers who own the numerous billboard sites in the metropolis.
We are not another OOH supplier. Neither are we an OOH media agency. I have to admit that I have not found the right term to describe the partnership as the word "consultants" does not exactly fit the bill. I would like to believe that we are in a "Category of One" if I may use that McCann cliche. At its most basic, I guess we are a partnership to whom media agencies may "outsource" their "outdoor".
For the friends in brand and advertising on multiply who are in search of that "needed-yesterday-billboard-site-on-EDSA-Guadalupe", here are our addresses : dep@mediavisibility.com and lloyd@mediavisibility.com
Make Your Brand Obvious.
interesting! can i be a partner, too? haha
ReplyDeleteUS partner?
ReplyDeletenot a bad idea, huh? =)
ReplyDeleteglobal expansion na agad! hehe :-)
ReplyDeletegaling Lloyd...parang reminiscent of another ---- hehehehe :)
ReplyDeletepag kelangan mo ng partner sa Cincy, call ka lang...pag nag-expand ka sa US.
see, you have a potential partner na in Cincy! haha brilliant!
ReplyDeleteiba ito chie. a totally different animal :-)
ReplyDeletecool... more interesting :D
ReplyDeleteGoodluck! :)
ReplyDelete...and im the scandinavian partner! hehehehe..congratulations Lloyd and Dep:)
ReplyDeletehmmm, interesting... congrats to the new partnership! coming from an ad agency perspective and based on what I observed so far madaming OFW-Pinoy Migrant opportunities in LA ;>
ReplyDeleteCongrats and the best of luck Loyd!!! Can I be a partner too here in VN? We need OOH experts here :)
ReplyDeletedo you have an opening for a "partner in crime"? tagatimpla ng kape? major open doors for your new venture. the name is brilliant.
ReplyDeletewow! thanks for all the well-wishes guys. nakakabigla itong instant global networking :-)
ReplyDeletethis is truly a unique animal. actually, pwedeng i-"franchise" ang media planning and buying techniques so that minnie can operate scandinavia, chie can do cincy, kristina can do LA, and so on. hehehe
most exciting would be the idea of Dep and I exploring JL's Vietnam where most traditional media is state owned. @JL pati ba OOH sa VN state-owned?
bro, you have always been my "partner in crime". kung alam lang nga mundo ang lahat ng mga ginagawa natin nung high school.... LOL!
ReplyDeletei heard from one of our former clients in Philip Morris that in your part of the world, out-of-home media is highly competitive that businessmen shoot each other over billboard locations. recalling your Mafia stories made me think, posible nga :-)
Congrats and wishing you the best in your business!
ReplyDeletewhoa! congrats lloyd and dep! baka kelangan nyo ng muse? :))
ReplyDeletewe were calling you last thursday. needed to discuss something with you.* no answer.
ReplyDeletehope to get in touch soon.
*it was not about being a muse LOL
thanks! thanks!
ReplyDeletehi lloyd! congrats on the new venture! i dont have easy access dito pag office hours so email me na lang sa office. Alam mo naman email ko sa gma.... this is good ha.... hmmm...
ReplyDeletesalamat `ta eds. we surely have something in the pipeline for you. something to shock channel 2. LOL!
ReplyDeleteI totally missed this post, so ngayon ko lang to nababalitaan. All the best to your new venture Lloyd and Dep (did he quit his day job?) !!!
ReplyDeletedep is still in his day job :-)
ReplyDeletelloyd!! galeeng! and i totally missed doing my own thing on that date! haha Oh well!
ReplyDelete