For some strange reason, it has become a habit to take a vacation in the early part of Q4.  By the time I return to Manila, it is time to start attending to the requirements of the agencies and clients.  These requirements usually consist of last minute year-end OOH media buys in order to spend the remaining 2008 ad budgets, or "rush-rush" one month placements in time for the Christmas season, or...OOH media plans for the following year.

Altogether, my inner workings have adjusted well to working heavily at this time of year such that I view this period as the virtual start of the following year.

As it is, firecrackers are going off in my mind signaling, "Happy New Year 2009!" .