For some strange reason, friend Danna Pusta's recent post on the AdCongress brought back a stream of memories regarding juvenile business ventures.
Indeed I was thrust prematurely into the reins of a family business which delved in outdoor advertising upon the demise of my father in the mid-1980s. However, that was not really my first stint in business.
My start began right here:
The very first venture into entrepreneurship I had was at the age of 10. My dad gave me an idea and that was to sell "agogo" (hindi yung dancer ha 
). Agogo in Negros refers to ice candy.
My target market was the farm laborers who would converge in the house to get their week's wages. They would be there in the front yard the entire Saturday morning waiting for their names to be called by the office personnel supervising the payroll. In the meantime, I went about with my styrofoam ice box selling agogo at 25 centavos per. I would sell around 150 agogos per Saturday. Gross sales...P 37.50 . My capital was anywhere from P15 to P18.
I tell you, going home with an extra P20.00 per week wasn't all too bad in 1978 
I will always treasure that time when i was a kid. It did well to lay a foundation for future ventures.
Entrepreneurship 101
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Ako, batang kalye ako noon. Tuwing summer, umaga pa lang, wala na sa bahay. Uuwi para mag-tanghalian, lalabas na naman, uuwi sa hapon pag dumating na ang mga magulang (para tingnan kung ano ang pasalubong para sa akin), maghahapunan, tapos lalabas na naman. Isa sa mga ginagawa namin ng mga kapitbahay ko nu'n, gumawa ng yema. Tapos ibebenta namin sa mga magulang namin. Ang kaso, paborito ko ang yema, kaya bago pa namin mabenta, ang dami ko nang nakain.
ReplyDeleteAnd that ends my foray into business. Hahaha.
the agogos looks really yummy lloyd! i think i got into the phase of selling agogos in eroreco too pero just like danna, i think i ate most of it...hehehehe
ReplyDeleteI remember helping tend our store at Libertad and making "sukli" as cashier as young as 6 years old. I appreciate and value the training now; the only thing I regret is missing out on childhood. Maybe that's why my passion now is writing children's books, "para makabawi"! : )
ReplyDeleteang saya! nakaka-miss kumain ng ice candy :-)
ReplyDeletesweet! I used to sell ice candy. Tagalog me so we don't call it agogo. But I sell mangga at bagoong along side too :-)
ReplyDeletethe entrepreneur in you has always been there...do you remember the "entrepreneural endeavors" we had in high school? sa madaling salita eh "racket" yata ang talagang tawag doon...hahaha. now that brings back memories too my old friend...you know what I'm talking about.
ReplyDeleteoh yes. fun, fun, fun! :-)
ReplyDeleteoh yes. entrepreneurship long before entrepreneurship was in vogue :-) LOL
ReplyDeleteDi kaya super uso talga ang ice candy nung kabataan natin? I also remembered selling it as a kid - chocolate and mango flavors naman yun sa amin :D
ReplyDelete